In 2016, women are anything but nonchalant about the products in their makeup bags. Nearly half (49%) intended to start off the new year by tossing old, worn out products and replacing them with new options, noted Jennifer Stansbury, co-founder and managing partner, The Benchmarking Company. Also, 36% of women specifically intend for those replacements to […]
Mother nature is having a moment with nourishing botanicals like argan oil, echinacea and aloe vera. Today almost half of women ages 30 to 60 use natural and organic skin care products, according to a study conducted by The Benchmarking Company. Many derms support this clean skin movement. “In a world where we’re exposed to […]
The at-home beauty device market grew 14% in 2014, according to a Kline & Co. LED-enabled products with price points between $30 and $500 have helped the category build mass appeal, including with wearable mask devices. Now, Colette Courtion, founder and CEO of Joylux, is looking to drive the technology into the female personal care […]
The male grooming industry is on fire and all signs show that it is not going to slow down. From razors to hair pomades, men are spending increasingly larger amounts of cash on personal care and grooming products. What are his top grooming habits, which products is he using most often in front of the […]
“The line between human and technological device is blurring as smart technology puts people in greater control of their individual health and beauty needs.” Described as “Augmented Human,” this was one of four key global beauty trends revealed by Mintel in its December 2015 report. A number of beauty brands are answering this need by updating their […]
When you know what your clients’ beauty goals are, you can ensure that they are getting a satisfactory experience and that you are not missing out on the chance to offer them solutions (ie: services). The Benchmarking Company, a consumer research firm with a focus on beauty, shared with us the results of a survey […]
We’re “happy” that happi chose to put TBC’s New Year’s Resolution BBTN front and center in their January issue!
The marriage of great package design and compelling messaging is a must in an ever-growing beauty and personal care market, but which messages resonate most with buyers? When we think of packaging we think of form and function, aesthetics and practicality. We design the package to best fit and deliver the contents in a way […]
Selling at Sephora can mean prestige, worldwide awareness and the possibility of an amazing future for a beauty company. But, of course, getting in the door is the first mission the brand must accomplish. The Benchmarking Company asked industry consultants and brands that successfully sell at Sephora about the dos and don’ts of presenting a line to […]
Shoppers are more demanding when it comes to beauty than ever before. They research ingredient stories online. Beauty and review websites, as well as social media, are loaded with product reviews and consumer claims touting what works and what doesn’t. In short, today’s beauty and personal care consumers pretail before they retail. It’s not enough […]