Lip products are enjoying a boom says Urban Decay’s Engrand, who predicts the category will continue to be popular in the coming year as brands bring out new innovations in textures and packaging. “Each year there are new things with lacquers, mattes, semi-mattes, powders, glitters and shimmers,” he comments. The Benchmarking Company’s Jenn Stansbury says there […]
Suncare protection sales rose less than 4% in 2015, according to Information Resources, Inc. There were 86,447,681 aerosol sun care products filled in the U.S. in 2014; aluminum cans were the top choice for marketers at 85,113,803 with products in steel aerosol can numbering 1,333,878, according to the Consumer Specialty Products Association (CSPA).
There’s no denying that designing packaging for your new beauty or skincare brand is one of the most exciting parts of the PD process. Which colors will you pick? What bottle shape and what weight of paper for the unit carton? Obviously all of these details add incrementally to the personality of your brand, but […]
Canada may not hold the title of sunniest place in the world (that honor goes to Yuma, Arizona) but it’s finally the time of year when customers look to stock up o UV protection. To better understand their behaviors and preferences, consumer research firm The Benchmarking Company recently surveyed 4,500 North American women on how […]
TBC study results citing the % of women who buy cologne for their men. Love potion: 68% of women buy cologne for their guys, making it the top specialty grooming gift for men.
Your goal: rosy lips that don’t look obviously made-up. And you’re not the only one–this look is the No. 1 makeup desire for women 40 and older, per a recent poll. The hitch is that finding the right shade can be tougher than resurrecting a head of hat hair. Makeup artist Rose-Marie Swift clued us […]
Consumer product claims testing has become an imperative part of forward-thinking brands’ pre-product launch or claims validation process. In addition to predicting in-market success and providing valuable efficacy insights, claims testing is increasingly being used as a valuable risk mitigation tool. Consumers and Governments are Watching Brands that use consumer experiences to validate product benefits […]
When it comes to packaging, it’s easy to think that your concepts are going to win with consumers. But in today’s highly competitive beauty marketplace, it’s not enough to think you have a good packaging concept – you have to know. Before one cap is bought, one unit carton printed or one teaspoon of bulk […]
Constructive criticism: No one really enjoys hearing it, yet from time to time, it seems everyone can benefit from a bit of gentle critique—including beauty brands. And one place where this sort-of critique can be most beneficial is with your packaging. To help you ensure your packaging is fully optimized and meeting the needs and […]