A Beauty Brand Primer: Know Her Better, Sell Her More!
Beauty Trends
From Concept to Counter: Designing New Product Launches and Audience Test Campaigns
The Sephora Shopper and Her Digital Experience
Winning at the Claim Game: How to Avoid Drawing Attention from Government Regulators and Plaintiff’s Lawyers
Clinical Claims, Consumer Claims, and How Emotion Sells Products
The Sephora Shopper: 2015 PinkReport™